The Best Immersive Art Exhibitions in London (2024)
2024 is an exciting year for immersive art in London. In recent years, London has cemented itself as the immersive art capital of the world. London has become home to some of the most innovative immersive art installations and boasts the highest concentration of these experiences anywhere, with new exhibitions constantly popping up.
In this blog post I have provided details of some great immersive art exhibitions currently worth visiting in London, UK. These immersive art exhibitions would make for a great activity to do either on a weekend or if you have spare time during the week.
You may also be interested in an article I have written about the popularity of immersive art exhibitions and how technology, along with the re-imagining of the work of old masters, has contributed to the huge rise in the number of immersive art exhibitions that have popped up in most major cities.
Table on Contents
Van Gogh Exhibit: The Immersive Experience
Dopamine Land London: Immersive Multisensory Experience
Yayoi Kusama: Infinity Mirror Rooms
The Moonwalkers: A Journey with Tom Hanks
UVA: Synchronicity: An Immersive Art Experience
Horizon of Khufu Immersive Expedition
Accidentally Wes Anderson: The Exhibition
Frameless
Open Now
Adult tickets from £25 and children’s tickets from £15
Frameless is one of the largest immersive art experiences in the UK, and is located close to Marble Arch.
The venue comprises four gallery spaces featuring many of the world’s most famous artists, from Wassily Kandinsky, Claude Monet, Rembrandt and Gustav Klimt to name just a few. A wide variety of art genres are represented.
The experience uses a mixture of mirrors, motion tracking, colour and sounds to take the visitor on a mind-bending journey.
The Frameless Immersive Art experience should take around 90 minutes.
Twist Museum
Address: Twist Museum, 248 Oxford Street, Oxford Circus, London, W1C 1DH
Open Now
Adult tickets from £23.50 and children’s tickets from £18.50
Photo Credit: Twist Museum
Amidst the vibrant energy of Oxford Street, lies a unique and captivating destination: the Twist Museum. This interactive museum invites you to embark on a mind-boggling adventure through the realm of illusions, perspective, and the subjective nature of human perception.
Opened in 2022, the Twist Museum is a fusion of science, art, and entertainment. As you step into its interconnected zones, you’ll encounter a series of captivating exhibits that challenge your perception of reality. Prepare to have your mind twisted and your senses fooled as you explore the fascinating world of optical illusions.
The museum’s name, "Twist," stands for The Way I See Things, aptly reflecting the idea that each individual experiences the world through their unique lens. The exhibits are meticulously designed to ignite curiosity about how our minds interpret and process sensory information, leading to a deeper understanding of the subjective nature of perception.
The Twist Museum isn’t just a place to observe illusions; it’s an immersive experience where you become an active participant. Engage with the exhibits, step into the illusions, and let your senses be deceived.
Van Gogh Exhibit: The Immersive Experience
Address: Van Gogh Exhibit, 106 Commercial Street, London, E1 6LZ
Open Now
Adult tickets from £22.50 and children’s tickets from £14
If you’ve ever dreamed of stepping into the vibrant world of Vincent van Gogh’s paintings, now you can. The Van Gogh Exhibit in London, an immersive 360-degree digital art experience, offers a unique opportunity to experience the artist’s masterpieces like never before.
Prepare to be swept away by the sheer scale and beauty of Van Gogh’s iconic works from the Sunflower series, The Starry Night and The Yellow House as they come to life across two floors and over 1,000 square meters of exhibition space. Cutting-edge projection technology transforms the surroundings into a captivating canvas, immersing you in the swirling brushstrokes and captivating colours that characterise Van Gogh’s art.
A virtual reality component takes you on a journey through the artist’s life and work, allowing you to step into his paintings and experience them from a new perspective.
In addition to the VR experience, interactive elements throughout the exhibit invite you to engage with Van Gogh’s art in a playful and creative way. Create your own Van Gogh-inspired artwork in the interactive art studio, and let your imagination run wild.
In 2023, the exhibit received the Eventex Gold Medal for Best Exhibition and Best Immersive Experience, solidifying its reputation as a must-see attraction for art enthusiasts and curious minds alike.
Outernet London
Address: Outernet London, Now Building, Centre Point, London, WC2H 8LH
Open Now
Free for All; but with some paid events
In the heart of London’s bustling West End, an immersive entertainment district has emerged. Outernet London, located just steps from Tottenham Court Road Underground Station, is a captivating fusion of music venues, restaurants, retail spaces, and event spaces, all designed to deliver extraordinary immersive experiences.
Outernet London is at the forefront of immersive technological innovation - boasting large Ultra HD outdoor screens, creating a visually stunning backdrop for a diverse range of events. It is largest digital exhibition space in Europe.
A 2000-capacity live music venue, HERE at Outernet, provides an unparalleled setting for world-class performances. The iconic Chateau Denmark, has been lovingly restored to its former glory. In addition to this legendary venue, Outernet boasts a vibrant array of smaller performance spaces, each providing a unique platform for emerging and established artists alike.
Outernet London has launched an interactive digital art installation called The Spaces In-Between which allows visitors to control and interact with colourful and geometric light displays using their body movements.
It also has a new mixed reality experience called The Butterfly Trail, allowing visitors to interact with digital butterflies using their smartphones. It is an ambitious and innovative project pushing the boundaries of digital design.
Dopamine Land London: Immersive Multisensory Experience
Address: Dopamine Land, 79-85 Old Brompton Road, South Kensington, London, SW7 3LD
Open until March 2024
Adult tickets from £18.50 and children’s tickets from £14.50
Dopamine Land is located in Kensington. It is a multisensory experience that combines media, technology and play to harness your imagination and boost positive emotions of joy. This experience is particularly good with children.
The gallery is made up of individual rooms, each with its own experience, from the mazed mirror, to the digital forest that imitates the natural spaces. There is also a popcorn room, with the smells and sights of popcorn.
The experience typically lasts around 30-50 mins, but the Bubble Bar is unlimited, where you can have Bubble Teas and Bubble Cocktails.
Yayoi Kusama: Infinity Mirror Rooms
Open between 18th May 2021 to 28th April 2024
Adult tickets from £10
Yayoi Kusama is an early pioneer of immersive art, having created her first Infinity Mirror Room back in 1965 at the Castellane Gallery, New York. These installations create endless reflections of light, colour and movement. Since then, there have been over 20 Infinity Mirror Rooms in many major cities around the world.
This is a rare chance to experience two of Yayoi Kusama’s Infinity Mirror Rooms at the Tate Modern, London. One room is called Filled with the Brilliance of Life and is one of Kusama’s largest installations to date. The second room is called Chandelier of Grief, which creates an endless universe of rotating crystal chandeliers.
There are photographs and moving images displayed alongside the rooms to give additional historical context for the installations.
It is worth noting that you get just a few minutes in each room. It is enough time to enjoy the installation and take photos, but you are not able to linger. This should be taken into consideration when planning your visit.
There is an option to include a lunch or dinner at the Kitchen and Bar with the ticket for this exhibition, where the menu is inspired by the work of Yayoi Kusama. The Kitchen and Bar is on an upper floor of the Tate Modern, providing fantastic views of St Paul’s Cathedral, the River Thames and the City of London. I can recommend this option, with the meal providing a lovely compliment to the exhibition and prolonging your experience.
Delight: Media Art Exhibition
Address: Delight: Media Art Exhibition, Borough Yards, Clink St, London, SE1 9DG
Open Now
Tickets: Adult Tickets from £18.40 each
Photo Credit: Delight: Media Art Exhibition
Step into a world of captivating art, technology, and storytelling at the Delight: Media Art Exhibition in London. This innovative exhibition presents a fresh interpretation of urban city life, immersing visitors in a vibrant tapestry of sights, sounds, and sensations.
Delight is more than just an exhibition; it’s an immersive journey that transports you to the heart of a bustling metropolis. Creators from diverse backgrounds, including artists, designers, engineers, and storytellers, have collaborated to create a captivating experience that blurs the lines between reality and imagination.
As you wander through the 12 distinct zones that make up Delight, you’ll encounter a mesmerising array of media art installations. From projections and interactive displays to soundscapes and augmented reality experiences, each installation offers a unique perspective on the city’s past, present, and future.
You can immerse yourself in the rich tapestry of Korean culture, as you explore installations that showcase the language, history, and art media of this fascinating country. Delight also features highlights from Korean pop culture, brought to life through digital technologies like AR, VR, projection mapping, and interactive media.
The Moonwalkers: A Journey with Tom Hanks
6th December 2023 to 9th June 2024
Tickets: Adult Tickets from £25 each
Photo Credit: The Moonwalkers - A Journey with Tom Hanks, photographer Justin Sutcliffe
If you’re a fan of space exploration or Tom Hanks, then you won’t want to miss the new immersive exhibit, The Moonwalkers: A Journey with Tom Hanks, at the Lightroom venue in London. This unique experience will transport you to the moon’s surface and tells the stories of the Apollo missions in a way that you’ve never seen before.
As you enter the exhibit, you’ll be greeted by the voice of Tom Hanks, who narrates the entire experience. Tom Hanks provides insightful commentary on the Apollo missions and interviews Artemis astronauts to give visitors a glimpse into the future of human space exploration.
The exhibit uses projection, audio technology, and remastered NASA footage and images to create an immersive environment that feels like you’re actually on the moon. You’ll see the iconic Apollo 11 landing footage, explore the lunar landscape, and learn about the challenges and triumphs of the Apollo astronauts.
UVA: Synchronicity: An Immersive Art Experience
12th October 2023 to 25th February 2024
Tickets: Adult Tickets from £25 each
UVA: Synchronicity is a large-scale, multi-sensory exhibition by pioneering immersive art collective United Visual Artists (UVA) to mark their 20th anniversary.
The exhibition features eight new large-scale immersive works and premieres that use light, sound, and kinetics to create sensory-heightening experiences that challenge perceptions of reality.
UVA has pioneered immersive media art using light, space, sound, and code for 20 years. Their work investigates perception and cognition and how we make sense of the world.
The exhibition features collaborations with Robert del Naja of Massive Attack, choreographer Dana Gingras, and bio-acoustician Bernie Krause. Highlights of the exhibition include:
Present Shock II: A dynamic data installation that confronts viewers with algorithmically generated intriguing news headlines based on current events and internet-sourced data.
Our Time: A dark room with swinging pendulums of light that cut the room in half, creating a multisensory experience.
Horizon of Khufu Immersive Expedition
Until 30th April 2024
Tickets: Adult Tickets from £20 each
Photo Credit: Horizon of Khufu - Emissive / Excurio
Imagine stepping back in time to explore ancient Egypt and the Great Pyramid of Giza. With Horizon of Khufu, an immersive virtual reality experience created by Emissive, you can do just that.
Horizon of Khufu is designed to be as accurate and realistic as possible, based on years of on-site research and data collection done in partnership with Egyptologist Peter Der Manuelian from Harvard.
Visitors, equipped with VR headsets, can move freely in a large dedicated space and experience realistic sensations.
Accidentally Wes Anderson: The Exhibition
Address: Accidentally Wes Anderson: The Exhibition, 85 Old Brompton Road, South Kensington, London, SW7 3LD
Until 10th May 2024
Tickets: Adult Tickets from £11 each
Step into the world of Wes Anderson without ever leaving London. The Accidentally Wes Anderson Exhibition is a photographic journey through over 200 real-world locations that capture the director’s distinctive aesthetic style and colour palettes.
The exhibition features seven themed rooms, each showcasing a different aspect of Anderson’s films. From the iconic symmetry and pastel hues of The Grand Budapest Hotel to the quirky characters and vintage charm of Moonrise Kingdom, the exhibition has something for every Wes Anderson fan.
Visitors can wander through the rooms and discover charming, idiosyncratic, and beautiful destinations from all over the world. From the pink beach of Barbuda to the colourful buildings of Guanajuato, Mexico, the exhibition is a visual feast that will transport you to a world of wonder.
The Accidentally Wes Anderson Exhibition is more than just a collection of beautiful photos. It’s also a celebration of travel, photography, community, and adventure. The exhibition aims to foster curiosity, inspiration, and a sense of belonging among visitors. It transports people to diverse locations and provides backstories for featured destinations, encouraging visitors to explore new places and connect with others who share their love of Wes Anderson’s work.
Bubble Planet
Address: Bubble Planet, 22 Fulton Road, Wembley, London, HA9 0TF
Open now until 14th April 2024
Tickets: Adult Tickets from £14 each
Photo Credit: Bubble Planet London
Bubble Planet London is an immersive, multi-sensory experience featuring interactive exhibits and virtual reality that allows visitors to explore fantastical, bubble-themed worlds.
The experience takes place in a former secret cinema space and art exhibition venue, and features 11 themed environments focused on imagination and bubbles reimagined on a grand scale.
Exhibits include giant bubbles, ball pits, VR technology, illusions, and more. Bubble Planet is designed to engage all five senses and appeal to all ages.
Turn It Up: The Power of Music
Address: Science Museum, Exhibition Rd, South Kensington, London SW7 2DD
Open now until 6th May 2024
Tickets: £10 for adults and £8 for children
Turn It Up: The Power of Music is an interactive exhibition at the Science Museum in London, exploring the profound influence of music on our lives. Visitors can engage with unique interactive exhibits, including a musical playground and a Turing test to distinguish between human and machine-generated music. Highlights include demonstrations by Haile, a musical robot, and the innovative MiMU Gloves used by artists like Ariana Grande. The exhibition also features peculiar instruments like the Pyrophone, an organ powered by flames. From examining music’s emotional impact to showcasing technological advancements, Turn It Up" offers a hands-on experience delving into the significance of music in our lives.
Avora
Open now until 31st March 2024
Tickets: Price starts from £38
Avora in Hoxton, London offers an immersive theatrical cocktail experience, inviting guests to step into a magical new world where cocktails and adventure intertwine. Led by actors, participants explore this enchanting realm, foraging for unique cocktails amidst intriguing sets. As day turns to night, the landscape transforms into a bioluminescent wonderland, offering an unforgettable experience. Avora not only promises entertainment but also raises awareness of real-world issues like climate change and environmental exploitation. Committed to sustainability, Avora plants trees with every ticket purchased. It’s an adventure that blends fantasy with a commitment to preserving the natural world.
I hope you have found this blog post useful. If you have visited any Immersive Art Exhibitions in London you think I should include here, please email me at [email protected].
I have written articles about immersive art in other cities, such as New York, Los Angeles, Miami, Austin, Dallas, and Paris that you may find interesting.
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